{"title":"MIDNIGHT SOVEREIGN","description":"\u003cp\u003e\u003cstrong\u003eRich. Magnetic. Commanding.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMidnight Sovereign opens with a smooth blend of neroli and soft citrus florals before deepening into warm amber, grounded vetiver, and subtle smokey undertones. The result is a dark, refined elegance that feels powerful yet controlled — a statement scent without the volume. A bold, distinguished cleanse crafted for the man who moves with quiet authority and owns every room he enters.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"luxe-beard-elixir","title":"Luxe Beard Elixir","description":"\u003cp data-end=\"700\" data-start=\"338\"\u003e\u003cem\u003e\u003cstrong\u003eWhere refinement meets ritual.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-end=\"371\" data-start=\"368\"\u003eEach drop of our \u003cem data-end=\"407\" data-start=\"388\"\u003eLuxe Beard Elixir\u003c\/em\u003e softens, hydrates, and restores your beard to its natural strength and shine—without the heavy, greasy feel. Infused with plant-based ingredients and lightweight oils, every blend nourishes both your beard and skin while leaving behind an understated, premium scent that lingers just right. Formulated for the modern man who values presence, precision, and self-respect.\u003c\/p\u003e\n\u003chr data-end=\"1308\" data-start=\"1305\"\u003e\n\u003ch3 data-end=\"918\" data-start=\"894\"\u003e\u003cstrong data-end=\"918\" data-start=\"898\"\u003eSignature Scents\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1063\" data-start=\"920\"\u003e\u003cstrong data-end=\"943\" data-start=\"920\"\u003eEchelon (Best Seller)\u003c\/strong\u003e\u003cbr data-end=\"946\" data-start=\"943\"\u003eA clean, seductive blend crafted for the man who moves with quiet authority.\u003cbr\u003eFresh modern spice meets soft musk, creating an irresistible aura that lingers without ever trying too hard.\u003cbr data-end=\"394\" data-start=\"391\"\u003e\u003cem\u003e\u003cstrong data-end=\"427\" data-start=\"394\"\u003eEffortless. Addictive. Elite.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1063\" data-start=\"920\"\u003e\u003cstrong data-end=\"1199\" data-start=\"1189\"\u003eMidnight Sovereign\u003c\/strong\u003e\u003cbr data-end=\"1202\" data-start=\"1199\"\u003eA commanding fusion of neroli, amber, and vetiver—rich, magnetic, and deeply sensual. This scent feels like power after dark: smooth, confident, unmistakably dominant.\u003cbr data-end=\"638\" data-start=\"635\"\u003e\u003cem\u003e\u003cstrong data-end=\"679\" data-start=\"638\"\u003eComplex. Regal. Impossible to ignore.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1187\" data-start=\"1065\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1065\"\u003eBarber's Reserve\u003c\/strong\u003e\u003cbr data-end=\"1082\" data-start=\"1079\"\u003eA timeless blend of crisp bergamot, warm cedarwood, and bright orange zest, inspired by the fresh-cut confidence of a premium barbershop experience.\u003cbr\u003eClean, classic, and designed to stay with you all day.\u003cbr data-end=\"924\" data-start=\"921\"\u003e\u003cem\u003e\u003cstrong data-end=\"951\" data-start=\"924\"\u003eFresh. Refined. Iconic.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr data-end=\"1308\" data-start=\"1305\"\u003e\n\u003ch3 data-start=\"1391\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1415\" data-end=\"1468\"\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Place 8-10 drops of beard oil into the palms of your hands \u0026amp; massage it evenly into your beard \u0026amp; skin.\u003c\/p\u003e\n\u003cp data-start=\"1472\" data-end=\"1517\"\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Use a beard brush or comb to evenly distribute the oils throughout your entire beard while putting the hairs back in place.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1565\"\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Repeat daily or as needed.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1565\"\u003e\u003cstrong\u003eStep 4: \u003c\/strong\u003eUse with your preferred \u003cem\u003e\u003cstrong data-start=\"1386\" data-end=\"1422\"\u003eNOBL Hydrating Beard Wash + NOBL Ultra-Rich Beard Butter\u003c\/strong\u003e\u003c\/em\u003e for maximum softness, strength, and shine.\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1638\"\u003e\u003cem data-start=\"1570\" data-end=\"1636\"\u003e\u003cem data-start=\"841\" data-end=\"851\"\u003ePro tip:\u003c\/em\u003e Apply to a completely dry beard to ensure maximum absorption. Use daily to maintain softness, growth, and a shine.\u003c\/em\u003e\u003cstrong data-start=\"898\" data-end=\"918\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1859\" data-end=\"1862\"\u003e\n\u003ch3 data-end=\"1326\" data-start=\"1310\"\u003e\u003cstrong data-end=\"1326\" data-start=\"1314\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"1362\" data-start=\"1329\"\u003eSoftens coarse or unruly beards\u003c\/li\u003e\n\u003cli data-end=\"1401\" data-start=\"1365\"\u003eMoisturizes skin beneath the beard\u003c\/li\u003e\n\u003cli data-end=\"1438\" data-start=\"1404\"\u003eReduces itch, dandruff \u0026amp; dryness\u003c\/li\u003e\n\u003cli data-end=\"1473\" data-start=\"1441\"\u003eLightweight, non-greasy finish\u003c\/li\u003e\n\u003cli data-end=\"1506\" data-start=\"1476\"\u003eLong-lasting scent and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1308\" data-start=\"1305\"\u003e\n\u003ch3 data-start=\"1391\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eProduct Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"2104\" data-start=\"2082\"\u003e1 oz matte black dropper bottle\u003c\/li\u003e\n\u003cli data-end=\"2152\" data-start=\"2107\"\u003eEnriched with Argan, Rosehips \u0026amp; Jojoba Oils\u003c\/li\u003e\n\u003cli data-end=\"2189\" data-start=\"2155\"\u003eLightweight, non-greasy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1573\" data-start=\"1508\"\u003e\u003cstrong data-end=\"1573\" data-start=\"1508\"\u003e100% Plant-Based | Paraben-Free | Cruelty-Free | Sulfate-Free\u003c\/strong\u003e\u003c\/p\u003e","brand":"NOBL","offers":[{"title":"Echelon \/ Sample (0.5 oz)","offer_id":45113498009773,"sku":null,"price":10.99,"currency_code":"USD","in_stock":false},{"title":"Echelon \/ 1 oz","offer_id":45397165703341,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Echelon \/ 2 oz","offer_id":45397165736109,"sku":null,"price":37.98,"currency_code":"USD","in_stock":false},{"title":"Midnight Sovereign \/ Sample (0.5 oz)","offer_id":45113498042541,"sku":null,"price":10.99,"currency_code":"USD","in_stock":false},{"title":"Midnight Sovereign \/ 1 oz","offer_id":45397165768877,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Midnight Sovereign \/ 2 oz","offer_id":45397165801645,"sku":null,"price":37.98,"currency_code":"USD","in_stock":false},{"title":"Barber's Reserve \/ Sample (0.5 oz)","offer_id":45113498075309,"sku":null,"price":10.99,"currency_code":"USD","in_stock":false},{"title":"Barber's Reserve \/ 1 oz","offer_id":45397165834413,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true},{"title":"Barber's Reserve \/ 2 oz","offer_id":45397165867181,"sku":null,"price":37.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/1366\/5709\/files\/ChatGPT_Image_Nov_20_2025_02_13_24_PM_cc99df48-3e04-4de7-b3d9-809358f176f1.png?v=1763669650"},{"product_id":"ultra-rich-beard-butter","title":"Ultra-Rich Beard Butter","description":"\u003cp data-start=\"1103\" data-end=\"1384\"\u003e\u003cem\u003e\u003cstrong\u003eLuxury that defines your ritual.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr data-start=\"1167\" data-end=\"1170\"\u003eOur \u003cem data-start=\"1174\" data-end=\"1196\"\u003eUltra-Rich Beard Butter\u003c\/em\u003e melts effortlessly to condition, hydrate, and shape your beard with a natural, healthy sheen. Lightweight but deeply nourishing, it’s crafted for men who expect more from their routine.\u003c\/p\u003e\n\u003chr data-start=\"1386\" data-end=\"1389\"\u003e\n\u003ch3 data-start=\"894\" data-end=\"918\"\u003e\u003cstrong data-start=\"898\" data-end=\"918\"\u003eSignature Scents\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"920\" data-end=\"1063\"\u003e\u003cstrong data-start=\"920\" data-end=\"943\"\u003eEchelon (Best Seller)\u003c\/strong\u003e\u003cbr data-start=\"943\" data-end=\"946\"\u003eA clean, seductive blend crafted for the man who moves with quiet authority.\u003cbr\u003eFresh modern spice meets soft musk, creating an irresistible aura that lingers without ever trying too hard.\u003cbr data-start=\"391\" data-end=\"394\"\u003e\u003cem\u003e\u003cstrong data-start=\"394\" data-end=\"427\"\u003eEffortless. Addictive. Elite.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"920\" data-end=\"1063\"\u003e\u003cstrong data-start=\"1189\" data-end=\"1199\"\u003eMidnight Sovereign\u003c\/strong\u003e\u003cbr data-start=\"1199\" data-end=\"1202\"\u003eA commanding fusion of neroli, amber, and vetiver—rich, magnetic, and deeply sensual. This scent feels like power after dark: smooth, confident, unmistakably dominant.\u003cbr data-start=\"635\" data-end=\"638\"\u003e\u003cem\u003e\u003cstrong data-start=\"638\" data-end=\"679\"\u003eComplex. Regal. Impossible to ignore.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1065\" data-end=\"1187\"\u003e\u003cstrong data-start=\"1065\" data-end=\"1079\"\u003eBarber's Reserve\u003c\/strong\u003e\u003cbr data-start=\"1079\" data-end=\"1082\"\u003eA timeless blend of crisp bergamot, warm cedarwood, and bright orange zest, inspired by the fresh-cut confidence of a premium barbershop experience.\u003cbr\u003eClean, classic, and designed to stay with you all day.\u003cbr data-start=\"921\" data-end=\"924\"\u003e\u003cem\u003e\u003cstrong data-start=\"924\" data-end=\"951\"\u003eFresh. Refined. Iconic.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003chr data-start=\"1640\" data-end=\"1643\"\u003e\n\u003ch3 data-start=\"1391\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1411\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1415\" data-end=\"1468\"\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Rub a small amount between your palms until smooth.\u003c\/p\u003e\n\u003cp data-start=\"1472\" data-end=\"1517\"\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Massage evenly into beard and skin beneath.\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1565\"\u003e\u003cstrong\u003eStep 3: \u003c\/strong\u003eComb or brush through to style and define.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1521\" data-end=\"1565\"\u003e\u003cstrong\u003eStep 4: \u003c\/strong\u003eUse with your preferred \u003cem\u003e\u003cstrong data-start=\"1386\" data-end=\"1422\"\u003eNOBL Hydrating Beard Wash + NOBL Luxe Beard Elixir \u003c\/strong\u003e\u003c\/em\u003efor maximum softness, strength, and shine.\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1638\"\u003e\u003cem data-start=\"1570\" data-end=\"1636\"\u003eUse daily to maintain softness, hydration, and a refined finish.\u003c\/em\u003e\u003cstrong data-start=\"898\" data-end=\"918\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1859\" data-end=\"1862\"\u003e\n\u003ch3 data-start=\"1645\" data-end=\"1668\"\u003e\u003cstrong data-start=\"1649\" data-end=\"1668\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1671\" data-end=\"1714\"\u003eDeeply conditions \u0026amp; softens coarse beards\u003c\/li\u003e\n\u003cli data-start=\"1717\" data-end=\"1754\"\u003eLocks in moisture without heaviness\u003c\/li\u003e\n\u003cli data-start=\"1757\" data-end=\"1790\"\u003eAdds natural shine \u0026amp; definition\u003c\/li\u003e\n\u003cli data-start=\"1793\" data-end=\"1819\"\u003ePrevents dryness \u0026amp; frizz\u003c\/li\u003e\n\u003cli data-start=\"1822\" data-end=\"1857\"\u003eLong-lasting, sophisticated scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2048\" data-end=\"2051\"\u003e\n\u003ch3 data-start=\"2053\" data-end=\"2079\"\u003e\u003cstrong data-start=\"2057\" data-end=\"2079\"\u003eProduct Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"2082\" data-end=\"2104\"\u003e4 oz matte black jar\u003c\/li\u003e\n\u003cli data-start=\"2107\" data-end=\"2152\"\u003eEnriched with shea, mango \u0026amp; coconut butters\u003c\/li\u003e\n\u003cli data-start=\"2155\" data-end=\"2189\"\u003eLightweight, residue-free finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong data-end=\"1036\" data-start=\"971\"\u003e100% Plant-Based | Paraben-Free | Cruelty-Free | Sulfate-Free\u003c\/strong\u003e\u003c\/p\u003e","brand":"NOBL","offers":[{"title":"Echelon \/ 2 oz","offer_id":45296745250989,"sku":null,"price":11.49,"currency_code":"USD","in_stock":false},{"title":"Echelon \/ 4 oz","offer_id":45397851570349,"sku":null,"price":20.98,"currency_code":"USD","in_stock":true},{"title":"Midnight Sovereign \/ 2 oz","offer_id":45296745283757,"sku":null,"price":11.49,"currency_code":"USD","in_stock":false},{"title":"Midnight Sovereign \/ 4 oz","offer_id":45397851603117,"sku":null,"price":20.98,"currency_code":"USD","in_stock":true},{"title":"Barber's Reserve \/ 2 oz","offer_id":45296745316525,"sku":null,"price":11.49,"currency_code":"USD","in_stock":false},{"title":"Barber's Reserve \/ 4 oz","offer_id":45397851635885,"sku":null,"price":20.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/1366\/5709\/files\/ChatGPT_Image_Nov_20_2025_09_28_01_PM_13912466-30f2-498d-8fd0-95353f1c8e83.png?v=1763742619"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/1366\/5709\/collections\/ChatGPT_Image_Jan_15_2026_11_54_00_PM_5aa8ae90-1ed9-4481-885d-c25925939b5e.png?v=1776221978","url":"https:\/\/shopnobl.myshopify.com\/collections\/echelon-copy.oembed","provider":"NOBL","version":"1.0","type":"link"}