{"title":"Founder's Pick","description":"","products":[{"product_id":"nobl-presence-set","title":"NOBL Presence Set","description":"\u003cp data-start=\"3054\" data-end=\"3195\"\u003eA streamlined yet complete ritual for the man who wants the full NOBL experience without the accessories — clean, soft, shaped, and elevated.\u003c\/p\u003e\n\u003chr data-start=\"3197\" data-end=\"3200\"\u003e\n\u003ch2 data-start=\"3202\" data-end=\"3228\"\u003e\u003cstrong data-start=\"3205\" data-end=\"3226\"\u003eThe Ritual Inside\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3229\" data-end=\"3260\"\u003e\u003cstrong data-start=\"3229\" data-end=\"3260\"\u003eCleanse → Nourish → Command\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"3262\" data-end=\"3286\"\u003e\u003cstrong data-start=\"3266\" data-end=\"3284\"\u003eHydrating Beard Cleanser\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3287\" data-end=\"3371\"\u003eA buildup-clearing, hydration-protecting wash that preps the beard for conditioning.\u003c\/p\u003e\n\u003ch3 data-start=\"3373\" data-end=\"3392\"\u003e\u003cstrong data-start=\"3377\" data-end=\"3390\"\u003eLuxe Beard Elixir\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3393\" data-end=\"3467\"\u003eDaily nourishment that adds softness, shine, and a centered scent profile.\u003c\/p\u003e\n\u003ch3 data-start=\"3469\" data-end=\"3491\"\u003e\u003cstrong data-start=\"3473\" data-end=\"3489\"\u003eUltra-Rich Beard Butter\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3492\" data-end=\"3568\"\u003eRich moisture and shape control that brings definition and healthy fullness.\u003c\/p\u003e\n\u003chr data-start=\"3570\" data-end=\"3573\"\u003e\n\u003ch2 data-start=\"3575\" data-end=\"3604\"\u003e\u003cstrong data-start=\"3578\" data-end=\"3604\"\u003eFor the Man Who:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3606\" data-end=\"3876\"\u003e• Wants the “complete system” in one clean package\u003cbr data-start=\"3656\" data-end=\"3659\"\u003e• Values health, softness, and intentional grooming\u003cbr data-start=\"3710\" data-end=\"3713\"\u003e• Appreciates luxury without unnecessary extras\u003cbr data-start=\"3760\" data-end=\"3763\"\u003e• Prefers elevated routines that feel grounded and masculine\u003cbr data-start=\"3823\" data-end=\"3826\"\u003e• Chooses clarity and consistency in his self-care\u003c\/p\u003e\n\u003chr data-start=\"3878\" data-end=\"3881\"\u003e\n\u003ch2 data-start=\"3883\" data-end=\"3915\"\u003e\u003cstrong data-start=\"3886\" data-end=\"3913\"\u003eComplete the Experience\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3916\" data-end=\"4008\"\u003eChoose your scent, match your pairing, or expand into accessories for a full grooming suite.\u003c\/p\u003e\n\u003cp data-start=\"4010\" data-end=\"4087\"\u003e\u003cstrong data-start=\"4010\" data-end=\"4087\"\u003eNOBL is ritual, presence, and quiet confidence — crafted for him, by her.\u003c\/strong\u003e\u003c\/p\u003e","brand":"NOBL","offers":[{"title":"Echelon \/ Arctic Rosemary","offer_id":45428865237165,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Echelon \/ Obsidian Ember","offer_id":45428865269933,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Echelon \/ Cedar Ascend","offer_id":45428865302701,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Midnight Sovereign \/ Arctic Rosemary","offer_id":45428865335469,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Midnight Sovereign \/ Obsidian Ember","offer_id":45428865368237,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Midnight Sovereign \/ Cedar Ascend","offer_id":45428865401005,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Barber's Reserve \/ Arctic Rosemary","offer_id":45428865433773,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Barber's Reserve \/ Obsidian Ember","offer_id":45428865466541,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true},{"title":"Barber's Reserve \/ Cedar Ascend","offer_id":45428865499309,"sku":null,"price":49.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/1366\/5709\/files\/IMG-0772.png?v=1768502003"},{"product_id":"nobl-essential-grooming-duo","title":"NOBL Style + Shape Kit","description":"\u003cp data-start=\"218\" data-end=\"497\"\u003eElevate your grooming ritual with a duo built for discipline, texture, and everyday excellence. 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A beard that looks intentional.\u003c\/em\u003e\u003cbr data-start=\"1558\" data-end=\"1561\"\u003e\u003cem\u003ePerfect for gifting or leveling up your daily routine.\u003c\/em\u003e\u003c\/p\u003e","brand":"NOBL","offers":[{"title":"Default Title","offer_id":45434916143277,"sku":null,"price":14.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/1366\/5709\/files\/ChatGPT_Image_Jan_15_2026_11_27_05_PM.png?v=1768541976"}],"url":"https:\/\/shopnobl.myshopify.com\/collections\/founders-pick.oembed","provider":"NOBL","version":"1.0","type":"link"}